News & Events
On-Page SEO: How to Improve Pages and Competition
- June 11, 2022
- Posted by: Shubhankar Gola
- Category: News & Updates
Learn how to audit and optimize your on-page SEO, compare your on-page SEO to competitors, and obtain the best results using an AI tool.
SE Ranking sponsored this article. The sponsor’s opinions in this article are his or her own.
Whether you’re building a massive website or a basic landing page, your aim is the same: get it to the top of the SERP.
To do this, you must guarantee that the quality of your page is on par with – or greater than – that of your immediate competitors.
How Can I Improve My Google Rankings?
The easiest way to get a top SERP position is to provide more value than in any other page targeted for the same keyword.
You should also make sure that your targeted page doesn’t have any major SEO concerns that could harm its performance.
These approaches are classified as on-page SEO.
Using an on-page SEO checker makes on-page SEO much easy and faster.
What Is On-Page SEO and How Does It Work?
The process of optimizing page elements for certain keywords is known as on-page SEO.
When we talk about “page elements,” we’re talking about things like:
- Content of high quality.
- Keyword density.
- both the title and the description
- The structure of the URL
- Usability and page experience
- Media optimization.
- Internal and external linkages, among other things
The majority of these aspects can be easily improved, allowing the page to be optimized for a specific search query.
While this form of optimization may be applied to any page type, including home pages, product pages, blog posts, and landing pages, the focus of this essay will be on landing pages.
Why Is On-Page SEO So Important?
The major points of contact between you and your users are page components.
Improving them will help them have a better experience.
It also provides more information to search engines about your pages.
On-page SEO that is well-optimized can help enhance page ranks and consequently traffic.
These page improvements not only help you improve ranks, but they also help you keep a user’s attention and more precisely target their queries, making your traffic more valuable.
What Are On-Page SEO Tasks and How Do They Work?
On-page SEO might entail a wide range of duties that must be completed in a variety of aspects.
They’re easy to overlook, so make sure you have a detailed checklist and documentation on how to update each one.
We’ll show you what to look for in your on-page SEO strategy and how to effectively target your keywords in this article.
We’ll also show you how to use a useful tool.
An automated tool can be quite useful because there is so much to check.
Step 1: Examine Elements That Affect SEO
Some of the most significant aspects to consider while creating landing pages are:
- Keyword density of your primary keywords.
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Other checks include:
- Heading structure.
- And so on.
It can take a long time to check each part separately, and identifying mistakes and fixes can be challenging.
This is where automated tools come in handy.
Step 2: Identify Errors and Prioritize Them
It’s time to determine what to modify first when you’ve discovered adjustments that will improve your optimization ratings.
Each parameter’s importance is determined by its impact on your page’s ability to rank in SERPs.
The following are some examples of critical on-page SEO problems that should be addressed immediately:
There are several elements that are missing.
Elements that are optimized for a keyword that isn’t relevant.
On some pages, title tags are missing.
Minor adjustments, such as a missing icon, would be considered low-priority updates.
Task 2: Competitor Analysis
Do some competitor research to help you with your on-page SEO repair work.
This stage will assist you in determining which keywords to target as well as new approaches to improve your page.
Examining your competition might help you figure out what works and where your page needs the most attention.
Step 1: Examine the SERPs for the keywords you want to target.
Putting the terms you rank for into Google and looking at the top results is a wonderful place to start.
What do you think they’re like?
Take note of the following:
- They employ specific words in their URLs, titles, and content.
- On the SERP, their meta description.
- Their page’s design and content.
- How do your competitors respond to the question?
- They employed CTAs and internal links on their page.
Consider the messages they send, their approach to the content, and the keywords they employ, and where they utilize them.
Step 2: Identify Competitor Weaknesses
You want to know how the most successful pages accomplish things. However, you’re also on the lookout for defects.
Is there anything you think you could work on?
Do you notice any gaps or unanswered questions in a query?
Compare the most successful results to your website and see if you can see any patterns.
Make sure you’re not only looking for items that aren’t there, but also for ways to improve existing on-page elements.
Another situation where a tool like SE Score can help is if you want to get more specific.
Task 3: Start working on your on-page SEO now.
You’ve already completed an audit and conducted competition research.
You should have a thorough understanding of the following:
-The issues with your on-page SEO that need to be addressed.
-When compared to competitors, there are some areas where your on-page SEO might be enhanced.
You’ve made a lot of interesting discoveries!
Step 1: Make Your Workflow More Organized
Make a list of specific tasks first.
Begin by making a priority list of chores.
To organize your list of chores, you might also have your own activity control system or an on-page SEO tool.
As a general guideline, anything that is missing should be prioritized.
Search engines will generate title tags and meta descriptions for you if you haven’t specified them.
You want to have complete control over what consumers see about your website in the SERPs, so make sure to include them yourself.
Next, pay attention to any changes in your keyword priorities.
Have you discovered any new prospects or discovered any keyword density modifications that need to be made as a result of your research? These are also crucial.
Step 2: Get started now.
Start resolving the problems now!
Most on-page SEO concerns can be resolved from within your CMS, which is great news.
Try Using An On-Page SEO Checker To Make On-Page SEO Easier
It’s no secret that catching pace with the competition and boosting your website is difficult.
It gets a lot easier and faster with the correct tool in hand.
With On-Page SEO Checker, you can track all of your on-page duties, measure overall page performance, find and correct issues that could hurt your rankings, improve your content based on what works for the SERP leaders, and keep track of all of your on-page tasks.